One week to build, sell and learn with AI
Every mini founder picks a project they actually care about — an app for trading football cards, a player-stats tracker, whatever they're into — and learns how to craft a product that adds real value. By Friday it's validated by real customers and sold for real money, online and at our market day. Optional sports morning at Clube Nacional de Natação (lunch included), business in the afternoon. Powered by generative AI and a lot of hands-on making.
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From notebook idea to online shop in 5 days
No lectures. Kids build a passion project — football cards, player stats, games, whatever they love — and every concept shows up exactly when the project needs it: interviews, pricing, product photos, marketing assets and a podcast episode all happen because the business demands them.
Ideas
What do you actually care about? Founders go solo or team up, pick a passion project — an app for trading football cards, a player-stats site, anything they love — and use AI to attack and improve it. First landing page draft goes live before snack time.
Validation
Each team builds an online form and interviews real people. Ideas nobody wants die today. Pre-orders open by end of day.
Build + shoot
Make the product. Then a pro-camera photo session and Canva design sprint: logo, posters, social posts. The online shop gets real.
Marketing studio
Record a podcast episode with video in our studio to promote the product. Edit, publish, share. Prep the pitch for market day.
Market day
Families invited. Real sales, real money, online orders delivered. Each team presents its numbers: what they made, sold and learned.
SOLD OUT!The weekly agenda
Start the day with the optional sports morning at Clube Nacional de Natação (8:30–12:30, lunch included), or keep mornings free for beach and family. The business afternoons run 14:00–17:30 — here is how they unfold.
| Time | MondayJUL 27 · IDEAS | TuesdayJUL 28 · VALIDATION | WednesdayJUL 29 · BUILD + SHOOT | ThursdayJUL 30 · MARKETING STUDIO | FridayJUL 31 · MARKET DAY |
|---|---|---|---|---|---|
| 14:00 | Arrival + check-in · sports founders come from CNN already lunched, the rest arrive lunched from home | ||||
| 14:10 | Welcome + team formationGo solo or form a team of 2–3. Roles assigned: CEO, maker, designer, seller. | What do users want?How to ask questions, listen, and accept "no". Interview training. | Product workshopBuild the real thing: physical product or digital service, hands on. | Storytelling + pitchWhy people buy stories, not things. Craft the team's pitch in English. | Market day setupStand, signage, price tags, float and change. Online orders packed. |
| 15:10 | Idea sprint with AIBrainstorm with Claude, facilitator at the keyboard. Attack and improve each idea.AI SESSION | Build your survey + interviewsTeams create an online form, then interview 5 real people each.FORM BUILDING | Pro photo sessionProduct photography with professional cameras. Framing, light, hero shots.PRO CAMERAS | Podcast + video recordingEach team records a short episode in our studio to promote its product.STUDIO | THE MARKET OPENSFamilies and friends buy for real. Teams sell, take payments and track every sale.REAL SALES |
| 16:10 | Snack break · fuel for founders | ||||
| 16:30 | First landing pageDraft a simple web page for the idea with AI help. It goes live today.GOES ONLINE | Kill, pivot or go + pre-ordersDecide with data. Update the page and open online pre-orders.SELLING ONLINE | Canva design sprintLogo, poster, social posts and price cards. Publish photos to the shop page.CANVA | Edit + publishCut the video, pick the thumbnail, publish and share with family (the first audience).STUDIO | Demo day: the numbersEach team presents units sold, revenue, costs and what they would do differently. |
| 17:15 | Daily check-outEach team shares one win and one blocker. | Daily check-outPre-order counter on the wall gets its first marks. | Daily check-outShop pages reviewed together, orders checked. | Daily check-outFinal pitch rehearsal. Tomorrow we sell. | Awards + celebrationCertificates, prizes and a proper founder send-off with families. |
| 17:30 | Pick-up · founders go home tired and proud | ||||
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Skills school doesn't teach yet
Beyond the product they created (and the money they earned!), every kid develops a product crafting sense: how to add value and build something they actually care about. All sessions taught in English, with native trainers in English, Portuguese, French and Russian on the floor.
Generative AI as a tool
Brainstorm, write, design and build landing pages with AI, always with an adult at the keyboard. Not magic: a tool, and they learn to be the boss of it.
Talking to real customers
Build a survey, run interviews, hear "no" and change course based on facts. Product validation, ages 8 to 12 edition.
Marketing that ships
Shoot products with pro cameras, design assets in Canva, and record a podcast with video in our studio to promote what they built.
Selling online from day one
A live landing page on Monday, pre-orders on Tuesday, a real shop page by Wednesday. Online selling is the week's spine, not the finale.
Money with a purpose
Set prices, count costs and margin, give change, track every sale on a hand-made dashboard. Math kids actually want to do.
Pitching in English
Present the product, the numbers and the lessons learned to a room full of adults. Confidence you can't get from a worksheet.
Meet the trainers
Real practitioners, not camp animators: people who build, sell and design products for a living, and love teaching kids how it's done.
The essentials for parents
Partners & tools
The partners behind the week and the tools our mini founders build with every day.
LOVABLE
MEO
MIRO
CLUBE NACIONALDE NATAÇÃO
DISCORD
Questions parents ask
Will the kids use AI on their own?
My child doesn't speak English well. Is that a problem?
What does "selling online" actually mean for kids?
Is the money real?
What about photos, video and privacy?
Do they need to bring a laptop or materials?
Is sport included?
Get the program booklet + pricing
Leave your details and we'll send you the full syllabus, the daily agenda and all pricing options. No commitment, no spam. Only 10 spots, so every child gets real attention.
Get the booklet + pricing