In one week, your child goes from "I love this" to "I built this"
This week is really about one thing: your kid discovering a purpose of their own.
Kids grow confident when they discover that something they love can matter to other people. That's this week. With AI and a trainer at the keyboard, your kid builds more than either of you would expect: a working product, a live project page, and a proud talk in English at Friday's family Showcase.
€150 less per day than private tutoring
A week for finding purpose
Ages 10 to 13 are when kids quietly decide what they're "good at" and what they're not. The most valuable thing we can give them at that age isn't another skill — it's the discovery that something they love can matter to other people. That's what this week is for. Your kid picks the thing they already care about, turns it into a project that's truly theirs, and watches real people respond to it. Confidence stops being theoretical, because they present to adults in English. Focus comes naturally, because the project is theirs from first idea to finished build. And AI becomes a creation tool in their hands — most kids (and parents) are amazed by how much they can actually make in five days. It's a week of summer, yes. It's also the week your kid learns what it feels like to be about something.
From "I love this" to "I built this" in 5 days
Hands-on from minute one. Kids build a passion project — football stats, gaming, collecting, whatever they love — and every skill shows up exactly when their project needs it: interviews, design, product photos, posters and a podcast episode all happen because their idea demands them. And because every group of kids is different, we adapt the schedule to their pace, energy and projects.
Ideas
What do you actually care about? Founders go solo or team up, pick a passion project — a fantasy-league helper, a page for their gaming group, a sneaker or card price tracker — and use AI to test and improve it. First page goes live before snack time.
Real feedback
Each team writes its own questions and interviews real people. Every answer makes the idea sharper and stronger.
Build + shoot
Make the product. Then a photo session with professional cameras and a Canva design session: logo, posters, social posts. The project page comes alive.
Story studio
Record a podcast episode with video in our studio to tell the project's story. Edit, publish, share. Practise the big talk for Showcase Day.
Showcase Day
Families invited. Each founder presents what they built, the story behind it and what they'd do next. Family and friends try what the kids made and see what a week of building adds up to.
SHOW TIME!every founder leaves with: a real product · a project page with their own photos · a podcast episode of their own · a certificate. Things they'll proudly show the grandparents!
The weekly agenda
Every day can start with the optional sports morning at Clube Nacional de Natação in São Bento: sport from 8:30 to 12:30 with lunch included, then straight into the building afternoon. Prefer beach or family time? Mornings stay yours. The building afternoons run 14:00–18:00 — here is how they unfold. Treat it as the plan, not a straitjacket: we adapt the schedule to each group's pace, energy and projects.
| MondayJUL 27 · PASSION & VISION | TuesdayJUL 28 · EMPATHY & THE PIVOT | WednesdayJUL 29 · BRAND & BUILD | ThursdayJUL 30 · MARKETING & PITCH | FridayJUL 31 · SHOWCASE & DEMO |
|---|---|---|---|---|
| 14:00–14:30Welcome & ice breaker | 14:00–14:30Magic Decks: Heróis do AmanhãGUEST | 14:00–14:30Presentation about AI toolsAI TOOLS | 14:00–14:10Story game | 14:00–15:15Stage rehearsal & tech run |
| 14:30–15:30Build smarter, not harder | 14:30–14:45How to get feedback | 14:30–15:15Product work time | 14:10–14:40Storyteller pitch workshop | 15:15–15:30Welcoming parents & guests |
| 15:30–16:00Ideas + brainstorming | 14:45–15:05Create your own questions | 15:15–15:50Ricardo Luiz: Lovable advanced tricksGUEST | 14:40–16:00Material preparation | 15:30–16:30Pitch from the foundersFAMILIES IN |
| 16:00–16:30Snack breakBREAK | 15:05–15:50Ask 5 real peopleINTERVIEWS | 15:50–16:15Snack breakBREAK | 16:00–16:15Snack breakBREAK | 16:30–17:15Coffee break & product saleBREAK |
| 16:30–17:30Final idea poster | 15:50–16:15Snack breakBREAK | 16:15–17:10Comms & marketing workshop | 16:15–16:45Behance workshop | |
| 17:30–17:40Daily check-out: to do, doing, done | 16:15–16:50Brand personality & visuals | 17:10–17:30Prototyping time | 16:45–17:30Prepare presentation | 17:15–17:30Graduation & networking |
| 17:40–18:00Set up kids' accounts | 16:50–17:10Logo guessing game | 17:30–17:45Daily check-out: to do, doing, done | 17:30–17:45Daily check-out: reframing nerves | |
| 17:10–17:30Prototyping time | 17:45–18:00Pick-up time | 17:45–18:00Pick-up time | ||
| 17:30–17:45Daily check-out: the pivot moment | ||||
| 17:45–18:00Pick-up / work time |
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Skills school doesn't teach yet
Here's what parents should expect to see in their kid the week after: new behaviours, not just new knowledge. All sessions taught in English, with native trainers in English, Portuguese and French on the floor.
A direction of their own
They picked the thing they love, owned every decision from first idea to finished build, and found out it can matter to other people. That sense of purpose, and the follow-through, comes home with them.
Uses AI and screens to create, not just consume
They spent a week directing AI to build their idea, a stat tracker, a card-swap matcher, instead of scrolling someone else's feed. They learn to be the boss of the tool, and discover they can make far more with it than they ever imagined.
Comfortable talking to, and learning from, adults and strangers
They asked real people real questions, listened carefully, and improved their idea based on facts instead of feelings. Watch them start asking better questions everywhere.
Proud of work they can actually show
Product photos shot on pro cameras, designs made in Canva, a podcast episode recorded in a real studio. Tangible, shareable proof of what they can do.
Understands what things cost, and why
They worked out what their project needed and what it would cost to make. Money stops being abstract, and it's math they wanted to do.
Stands up and speaks, in English, to a room
They presented what they built and what they learned to an audience of adults. That kind of confidence doesn't come from a worksheet, and it doesn't wear off.
Meet the trainers
Real practitioners: people who build, sell and design products for a living, and love teaching kids how it's done.
Small, supervised, seriously run
You're trusting us with your kid for a week of summer. Here's exactly how we've set it up.
Max 10 kids. 4 trainers.
We cap every cohort at 10 children, with 4 trainers on the floor. That's roughly one adult for every 2 to 3 kids, so every founder gets real attention every day.
An adult is always at the keyboard
Kids never use AI tools alone. Every AI session happens on a shared screen with a trainer operating the tool: the kids think, decide and give the instructions; the adult types. Same rule for anything published online.
Your kid's face stays private by default
Anything published online focuses on the projects, not the children. Kids only appear in photos or video with your explicit written consent, collected at registration.
One honest note: July 2026 is our first Mini Founders cohort, so instead of testimonials, what we can show you is the team above: practitioners who build, sell and design products for a living and run this program with the same care. Come meet us before you decide, we like the questions. Better yet, let your kid try the first day for free and decide together.
The essentials for parents
Partners & tools
The partners behind the week and the tools our mini founders build with every day.
LOVABLE
MEO
MIRO
CLUBE NACIONALDE NATAÇÃO
DISCORD
Questions parents ask
Can we try it before committing?
Where exactly does it happen?
Who is watching my child, and how closely?
What about photos, video and privacy?
Is my 10-year-old too young for this? Is my 13-year-old too old?
What's included in the price, and what if plans change?
Will the kids use AI on their own?
My child doesn't speak English well. Is that a problem?
What does putting a project online actually mean?
What kind of projects can my kid work on?
Do they need to bring a laptop or materials?
Is sport included?
Apply + get the full syllabus
The application takes about 3 minutes and helps us get to know your child and the thing they love — that's where their project, and their week of finding purpose, starts. If a spot is available, we confirm by email within 24 hours, with the full syllabus, the daily agenda, exact prices (from €150) and the registration form. Nothing to pay at this step, and the first day is free to try. Max 10 kids and 4 trainers, so every child gets real attention.
Apply + full syllabus